The crème
de la crème of Nigerian entertainment industry, at the weekend thronged Tilt
House, Lekki for the Pepsi Trace Urban party, to have fun and be in the mood
for Christmas. The event was refreshed by Pepsi.
Everyone
at the party held a brand from the stable of Pepsi as they danced to the
sonorous music from DJ Neptune and DJ Spinall. Both DJ’s thrilled the guests
with old and new school, foreign and local music mixes that pulled people to
the dance floor.
Leading
the pack of top celebrities that graced the event was Pepsi brand ambassador,
Lynxxx, Sound Sultan, rap duo of Phyno and Olamide. Both excited other guests
as they trooped in with a combined large entourage. Presh, former member of the
group, “KC Presh” and Praiz, the “Rich and Famous” crooner were also in
attendance.
Olamide
and Phyno, called on other brands to think “youth” like Pepsi because the
youths are the future of any nation. They thanked Pepsi for supporting the
music industry and hoped the company continues doing so while encouraging
others to emulate the brand.
Head of
Marketing, Seven-up Bottling Company, Norden Thurston, said: “When it comes to
youth and talents, Pepsi is committed to supporting platforms that enable
gifted young men and women to achieve their dreams in life. Pepsi has credible
platforms like Nigerian Idol, Pepsi Top 10 Music Chart, Rhythm Unplugged and
many others for music, Pepsi Football Academy, Pepsi Street Cup Tournament and
COPA Lagos are some of the sports platforms used to meet the passion point of
youths.”
“We
intend to continue supporting the youth through these platforms and Trace Urban
Party is definitely a good platform that we appreciate and the youths appreciate
as well as you can see from the large turnout at the party.” Thurston said
Pepsi
brand’s support for Trace Urban Party is one of the many ways it appreciates
the brands teeming consumers who have been loyal over the years, giving them
reasons to be happy and “live for now”.
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