Nigerian
Breweries Plc, makers of Star Lager, the brand behind the record-breaking Star
Bottle Tree says the tree was built to showcase the creativity, which abounds
in the country.
Speaking
at the Press Conference held on Wednesday, December 17th 2014 to officially
unveil the tree, Marketing Director, Nigerian Breweries Plc Mr. Walter Drenth said
the company is humbled by the overwhelming attraction to the Star Bottle Tree
by consumers and those who appreciate creativity since it was erected few weeks
ago.
‘We
are overwhelmed how our people generally have reacted to this humble idea of a
giant Star bottle Christmas tree. It goes on to show that people appreciate
creativity and our efforts at adding excitement and joy, for which we are
grateful
‘This
feat we have achieved is one that hasn’t been done before and we pride
ourselves in the attempt to bring joy and perhaps even break a world record.
With this, we have put Nigeria on the world map and made Lagos, a tourist site
that it truly is. We hope that Nigerians and Star Lager consumers appreciate it
and see reasons to be proud of being citizens of Nigeria’
The
record-breaking tree is made with a total of 8,000 star beer bottles as against
3,000 bottles announced during the commencement of the project. It presently
sits proudly at the Star Beer Village, Eko Atlantic City (venue of the much
anticipated Lagos Countdown 2014) Victoria Island, Lagos.
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