Nigeria’s
discerning consumers have just been given a new and attractive option when
buying premium mobile phones, with the entrance of a leading European mobile
player, Fly, into the country’s lucrative mobile phone market.
Speaking
at the launch of the mobile phone in Lagos, Nitin Sood, Managing Director, Fly
MEA said: “West Africa, and Nigeria in particular, is a strategic new market
for Fly, with its growing demand for smartphones, and we are excited to enter
this market with First Choice as our partner, which will further help us
penetrate the Nigerian market.”
“Fly was
the number one selling smartphone in Russia in 2013, a top performer in many
European markets, and has been doing exceptionally well this year in the
Arabian Gulf states. With its commitment to style, functionality, and advanced
technology, Fly has created a brand that has set new global benchmarks in the
mobile industry”, he added.
He said
that the new product range – a series of six power-packed smartphones and three
feature phones, designed with the world’s very latest technology for an
unparalleled user experience – will soon be available across Nigeria.
Abdul
Jabbar, Vice-President, Marketing, Fly MEA said: “Fly is a challenger brand,
and we are bringing our latest handsets which are technologically advanced and
stylish and are sure to appeal to the consumers in Nigeria. And, given the
global demand shown for our new range, we believe that there will also be
demand here for premium quality mobile phones at reasonable prices.
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